Fitness solutions
made just for you.
Upscale individual & small group training fine-tuned to your goals, schedule, and lifestyle.
Dreading a
trip to the gym?
As someone who works hard, you've come to appreciate the sigh of relief that comes
with this occasional elevated experience; fine dining, a luxury vehicle, or first-class travel.
But when it comes to fitness centers, "elevated experiences" don't seem to exist.
You shouldn’t have to compromise.
Most gyms are fine for the masses, they're just not designed for you. Tranzform is.
91% of Tranzform members use their membership 2-3 times per week.
Because, working out here is different.
An Immaculate Facility
We consider pristine cleanliness a bare minimum. Beyond that, you can expect premium equipment, upscale amenities, and a genuinely warm welcome!
A Perfectly Tailored Plan
Everyone's journey to health is different. We work hard to understand yours, then build a fitness and nutrition plan that ebbs and flows with your live.
Professional trainers who "Know Your Order"
Like the star waiter at your favorite restaurant, our trainers know what you want and help you make progress toward your goal at every workout.
Your biggest responsibility is to
show up—we'll guide you from there.
"The coaches at Tranzform Fitness slowed things down and allowed me to focus on those things that work for me.
The coaches here recognize the areas you might have to treat a little differently to make sure you have a good work out. Its empowering to be able to say I am a middle-aged woman, and I can lift heavy weights and do it safely and effectively.
If someone is considering Tranzform, I would encourage them, no matter their age, what their limitations are, to give it a try. People fit in here no matter who they are."
The coaches here recognize the areas you might have to treat a little differently to make sure you have a good work out. Its empowering to be able to say I am a middle-aged woman, and I can lift heavy weights and do it safely and effectively.
If someone is considering Tranzform, I would encourage them, no matter their age, what their limitations are, to give it a try. People fit in here no matter who they are."
Becky
Grandville
"There is a focus on correct form and the coaches help us build up weights at our own pace. Mentally, we have a great Tranzform family, an atmosphere of positivity and I have developed more friends in a small class structure. "
Heather
Grand Haven
"What truly separates Tranzform from anyone else are the coaches. I came in recovering from a L4 and L5 herniated discs and for months I could only do body weight squats. Now I am squatting 225! It took 2 years, but I finally feel healthy again."
jeremy
byron center
Because, working
out here is different.
An Immaculate Facility
We consider pristine cleanliness a bare minimum. Beyond that, you can expect premium equipment, upscale amenities, and a genuinely warm welcome!
A Perfectly Tailored Plan
Everyone's journey to health is different. We work hard to understand yours, then build a fitness and nutrition plan that ebbs and flows with your live.
Professional trainers who "Know Your Order"
Like the star waiter at your favorite restaurant, our trainers know what you want and help you make progress toward your goal at every workout.
Your biggest responsibility is to
show up—we'll guide you from there.
"The coaches at Tranzform Fitness slowed things down and allowed me to focus on those things that work for me.
The coaches here recognize the areas you might have to treat a little differently to make sure you have a good work out. Its empowering to be able to say I am a middle-aged woman, and I can lift heavy weights and do it safely and effectively.
If someone is considering Tranzform, I would encourage them, no matter their age, what their limitations are, to give it a try. People fit in here no matter who they are."
The coaches here recognize the areas you might have to treat a little differently to make sure you have a good work out. Its empowering to be able to say I am a middle-aged woman, and I can lift heavy weights and do it safely and effectively.
If someone is considering Tranzform, I would encourage them, no matter their age, what their limitations are, to give it a try. People fit in here no matter who they are."
Becky
Grandville
"There is a focus on correct form and the coaches help us build up weights at our own pace. Mentally, we have a great Tranzform family, an atmosphere of positivity and I have developed more friends in a small class structure. "
Heather
Grand Haven
"What truly separates Tranzform from anyone else are the coaches. I came in recovering from a L4 and L5 herniated discs and for months I could only do body weight squats. Now I am squatting 225! It took 2 years, but I finally feel healthy again."
jeremy
byron center
Take a look around.
It's better than a gym
—it's a community.
Previous
Next
Here's how it works.
(And yes, it really does work.)
1
Schedule a Starting Point Session.
During this complimentary 60-minute session, we look forward to learning more about you through both conversation and a very light workout session in the gym. No prior fitness experience is required—we warmly embrace all people, at all stages of their fitness journeys.
Pick a membership that works for you.
At the end of your Starting Point Session, we'll prescribe a personalized recommendation that aligns with your goals, your timeline, and your lifestyle. We reject high-pressure sales, so you can take us much time as you need to decide what's right.
2
3
Celebrate results on your terms.
Use our easy-to-schedule online tool to pick sessions that work around your calendar. No matter when you visit, our team of trainers promise to offer kind accountability, patient guidance, and work outs that help you take the outcomes you want and make them your reality.
We're literally standing beside you, every step of the way.
"The most valuable aspect of Tranzform for me, is the one-on-one focus you get from the coaches and never being concerned about doing something wrong and potentially getting harmed.
I'm 59, so any opportunity to stay ahead of aging I do my best to take advantage of. Tranzform is a key part of that for me. What advice I would give someone is give it a try, because once you have that first experience, you will go back.
It's strength, flexibility, the mindset and the commitment to yourself and the commitment the coaches have in you, that's what I love the most."
I'm 59, so any opportunity to stay ahead of aging I do my best to take advantage of. Tranzform is a key part of that for me. What advice I would give someone is give it a try, because once you have that first experience, you will go back.
It's strength, flexibility, the mindset and the commitment to yourself and the commitment the coaches have in you, that's what I love the most."
Barb
Byron Center
"I had been doing a boot camp in Grand Haven for eight years, so the transition to Tranzform was easy because of the small group and strength-based workouts. What hooked me when I started with Tranzfom was the small group; it was something I lacked in the boot camp sessions."
Scott
Grand Haven
"Tranzform focuses on small groups, and there is a coach who always checks in on you and helps you perfect your technique. You're not on your own and I feel more confident. The growth I have seen in myself that I have never seen before. I feel successful every single time I am here."
Kris
Grandville
Here's how it works.
(And yes, it really does work.)
1
Schedule a Starting Point Session.
During this complimentary 60-minute session, we look forward to learning more about you through both conversation and a very light workout session in the gym. No prior fitness experience is required—we warmly embrace all people, at all stages of their fitness journeys.
2
Pick a membership that works for you.
At the end of your Starting Point Session, we'll prescribe a personalized recommendation that aligns with your goals, your timeline, and your lifestyle. We reject high-pressure sales, so you can take us much time as you need to decide what's right.
3
Celebrate results on your terms.
Use our easy-to-schedule online tool to pick sessions that work around your calendar. No matter when you visit, our team of trainers promise to offer kind accountability, patient guidance, and work outs that help you take the outcomes you want and make them your reality.
We're literally standing beside you, every step of the way.
"The most valuable aspect of Tranzform for me, is the one-on-one focus you get from the coaches and never being concerned about doing something wrong and potentially getting harmed.
I'm 59, so any opportunity to stay ahead of aging I do my best to take advantage of. Tranzform is a key part of that for me. What advice I would give someone is give it a try, because once you have that first experience, you will go back.
It's strength, flexibility, the mindset and the commitment to yourself and the commitment the coaches have in you, that's what I love the most."
I'm 59, so any opportunity to stay ahead of aging I do my best to take advantage of. Tranzform is a key part of that for me. What advice I would give someone is give it a try, because once you have that first experience, you will go back.
It's strength, flexibility, the mindset and the commitment to yourself and the commitment the coaches have in you, that's what I love the most."
Barb
Byron Center
"I had been doing a boot camp in Grand Haven for eight years, so the transition to Tranzform was easy because of the small group and strength-based workouts. What hooked me when I started with Tranzfom was the small group; it was something I lacked in the boot camp sessions."
Scott
Grand Haven
"Tranzform focuses on small groups, and there is a coach who always checks in on you and helps you perfect your technique. You're not on your own and I feel more confident. The growth I have seen in myself that I have never seen before. I feel successful every single time I am here."
Kris
Grandville
Your concerns are absolutely justified.
"I don't know how to use the equipment."
"I'm not sure what my workouts should look like."
"Everyone else seems to know what they're doing."
Contrary to popular belief, these aren't excuses. They're very real reasons why going to the gym is overwhelming. So many good-intentioned people read articles, watch videos, and try to piece together a gym-ready fitness plan that collapses in real life. We think it's outrageous that getting healthier feels so hard... and so exclusive.
You deserve support, not judgement.
You might still be wondering...
Our membership options are customizable for each person’s unique goals and circumstances. After learning more about you in your Starting Point Session, we’ll recommend a program or two that will work best for you. We guarantee one thing: It won’t be the cheapest in town.
The truth is, inexperienced trainers, unclean facilities, and lack of customer service all go hand-in-hand with being the cheapest. A service-oriented business simply can’t be the cheapest and the best at the same time, so we choose to offer the best.
Here’s what our client’s say about our membership pricing:
“It’s worth it. They meet you where you are no matter what your fitness level is.” -Kevin
“It should be more expensive. The smaller group and the attention I get from the amazing coaches is much different than other gyms I’ve tried. The large group classes don’t provide the focus on form I need. Tranzform has been a valuable addition to my life.” -Michelle
“Tranzform has definitely given me the tools I’ve needed. They’ve helped me find success every single day and I’ve just kept moving forward. Tranzform has changed my life inside the gym and outside of the gym. If you’re thinking of joining Tranzform or wondering if it’s a good fit for you, just look at what has done for me. I went from not moving at all, to be able to do the kayaking, biking, walking, running, all of that. And if I’ve stuck with it for six years, and wanting to keep coming back. That should be enough to say it’s worth it.” -Carrie
If you’re fed up with one-size-fits-all group classes, DIY programs, or gyms that feel more like a high-school clique than a place to achieve wellness, Tranzform is worth your consideration. Most of our members are working professionals, over the age of 35, with goals of being healthier. They have no interest in fitness programs that take control of their lives. Rather, they want to embark on a realistic fitness journey that caters to their goals, pace, and calendars. And, most importantly, they don’t want to figure it all out on their own.
One-on-one training sessions are completely custom, whereas small group sessions are 50-minutes and follow a similar pattern:
● Full body warm-up
● Core/Power work
● Strength Training
● Strength finisher
● Mobility Cool-Down
One of the most common questions we get is, “With so much focus on strength, will this program help me lose weight?” The answer is, if that’s one of your goals, then absolutely, yes! There is a misconception that, in order to lose weight, you need to “sweat off fat” primarily through cardiovascular, blood-pumping workouts.
The truth is, the stronger your body is and the more muscle it has (not bulky muscle 😉), the more calories you’ll burn which gets rid of fat faster. Think about it this way: A car with a bigger engine burns through gas much quicker. When your body has more muscle it has a bigger engine that burns more calories faster.
We do! If you are looking for a fast, efficient workout to improve your cardiovascular fitness and health, our conditioning sessions are a wise compliment to our small group and one-on-one personal training programs.
Each session has up to 30 people in one workout, all who are led by one professional coach. The goal of this type of workout is to improve overall cardiovascular conditioning which is important for fitness goals and overall health. They consist of circuit style training using a timer for each movement. We utilize equipment such as rowers, ski ergs, battle ropes, slam balls, sleds, bikes, and bodyweight movements to keep you safe and moving during the entire 45-minute session.
It’s your choice! If you’d like to link up with friends, you can generally schedule the same session time using our online scheduling tool. Or, if you’re impartial, just grab an open session—our community is motivated, welcoming, and wildly supportive. No matter who is by your side, you can count on being in great company!
Yes! You will work with an experienced, professional trainer each time you come for a workout.
Each of our personal trainers has a minimum of a bachelor’s degree, a nationally-accredited certification, and mastered the Tranzform approach.
Have another question? Reach out.
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